Insights and Data
CRM marketing solution provider Optimove has recently unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, offers a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors place bets on several games per week. A substantial 76% of respondents bet at least once a month.
Among the various types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, while parlays round out the top three at 35%.
When it comes to betting on events, 57% of bets are placed on Champions League and European tournaments. Additionally, 54% of bets are placed on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
As Euro 2024 approaches, a significant 84% of bettors plan to place wagers on the tournament, even if their national team is not participating. Live betting during games remains highly popular, with 83% of bettors engaging in this form of wagering.
The key factor influencing a bet is player performance, cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Many respondents reported abandoning specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a cautionary note for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. Tailored communication strategies that consider the preferences and behaviors of bettors are crucial for maintaining engagement and loyalty.
"The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value," said an Optimove representative. "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."
With these insights in hand, operators have a significant opportunity to enhance their marketing strategies and connect more effectively with their customer base during Euro 2024 and beyond.