Utah Hockey Club Unveils Its Inaugural Season Colors and Jerseys
The Utah Hockey Club has officially unveiled its color scheme, logo, and jerseys for the inaugural 2024-25 season. After relocating from Arizona, the team is embracing primary and secondary colors that highlight the unique, rugged landscape of Utah.
The organization will operate under the Utah Hockey Club moniker for its debut season, as it works on a more permanent rebrand set for the 2025-26 season and beyond. On the road to establishing a full identity, the team has revealed the colors and uniforms it will sport while awaiting a final name and logo, chosen through fan involvement.
New Color Scheme
Utah has opted for a color palette featuring "rock black," "salt white," and "mountain blue." These hues are thoughtfully selected to resonate with Utah’s natural beauty and its rugged terrain. The simplicity and depth of these colors aim to reflect the state’s iconic landscapes and spirit.
For now, the club is keeping its logos straightforward, employing variations of "Utah Hockey Club," including designs that incorporate the outline of the state of Utah. The color scheme is expected to persist even after the new team name is finalized, a decision currently entrusted to fan voting.
Jersey Designs
The jerseys for the Utah Hockey Club carry a classic yet modern touch, a nod to tradition while looking forward to the future. The home sweater prominently features black as its primary color, with "UTAH" elegantly spelled out diagonally. The away jersey mirrors this design but opts for white as the main color.
This diagonal text format is a familiar design element within the hockey world, famously utilized by teams like the New York Rangers. Other teams, including the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights, have also employed this design in recent alternate uniforms. Utah's approach to uniform design aims to provide a traditional feel while laying a foundation for its new identity.
Upcoming Rebrand
As the Utah Hockey Club gears up for its debut season, the organization is also working towards finalizing its permanent rebrand. Fan voting for the new team name is set to conclude on June 20. The finalists in the naming contest are Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name.
This inclusive, community-driven approach to the rebrand underscores the organization’s commitment to building a strong, local fan base right from the start. Engaging the community in such significant decisions helps forge a deeper connection between the team and its supporters.
Quotes
"The new team colors—'rock black,' 'salt white,' and 'mountain blue'—perfectly encapsulate the spirit of Utah's rugged landscape," said a team spokesperson.
They added, "While the interim name 'Utah Hockey Club' and the simple 'UTAH' diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity."
"Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community," the spokesperson continued.
"As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike," remarked another representative.
"The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds."
As the transitional period continues, the club is laying down the groundwork for what is expected to be a prominent and beloved sports franchise within the state. The fans' involvement in the rebrand is already fostering a sense of belonging and pride among the community and players alike.
"The unveiled design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players," the team spokesperson reiterated.
The commitment to a community-driven rebrand and the thoughtful selection of colors and designs underscore the Utah Hockey Club's dedication to integrating itself within the local culture and landscape. As the team embarks on this exciting new journey, the anticipation, hope, and enthusiasm within the fanbase continue to build, signaling a promising future for professional hockey in Utah.