In a strategic move designed to enhance accessibility and fan engagement, the Anaheim Ducks have announced a significant shift in their broadcasting approach. The team will transition to a dual-platform strategy, blending direct-to-consumer streaming with traditional local broadcasts.
According to Aaron Teats, the president of the Ducks, “We are so pleased to announce that fans in our entire television market, via stream or traditional television (cable or over-the-air) will see locally broadcast games free of charge.” This decision underscores the team's commitment to ensuring that Ducks fans across their extensive TV market have the opportunity to follow their favorite team without incurring additional costs.
Broadening Access Through Over-the-Air and Streaming Platforms
Next season, 65 of the Ducks' games will be broadcast on an over-the-air channel in Los Angeles, specifically Channel 13. Additionally, all games will be available regionally through the Victory+ streaming service. This platform will offer a free, ad-supported service, providing viewers with accessible and cost-free streaming options. The Victory+ app will be downloadable on smart TVs, tablets, and smartphones starting in September, reinforcing the team’s focus on multi-platform accessibility.
“It is a significant organizational priority to connect Ducks fans with our entire market and for every fan in our region to have the opportunity to watch Ducks games without cost across multiple, accessible platforms,” added Teats. This dual strategy of combining traditional over-the-air broadcasts with modern streaming technology reflects a modern, fan-centric approach to sports broadcasting.
Transition from Diamond Sports Group
The Ducks' recent broadcasting arrangement marks a departure from their previous deal with Diamond Sports Group, whose contract expired at the end of the 2023-24 season. Notably, Diamond Sports Group has been entangled in bankruptcy proceedings in Texas. Despite these challenges, the company remains involved in broadcasting for eight NHL teams during the 2024-25 season and maintains agreements with the Los Angeles Angels (MLB) and the LA Clippers (NBA).
This strategic pivot for the Ducks aligns with wider trends within the sports broadcasting industry. The Florida Panthers, for instance, are moving their local broadcasts to Scripps Sports, and the Dallas Stars are also planning to stream their games regionally on Victory+, indicating a broader industry shift towards ensuring greater accessibility for fans through varied broadcasting platforms.
Enhancing Fan Engagement and Accessibility
At the heart of the Ducks' new broadcasting arrangement is a partnership with A Parent Media. Jason Walsh, the company's chief operating officer, expressed enthusiasm for the collaboration, highlighting the Ducks' established reputation as a significant content coordinator with leadership experienced in broadcasting. This partnership aims to leverage this expertise to further augment the fans' viewing experience.
Long-time fans will be pleased to know that familiar voices Brian Hayward and John Ahlers will remain as part of the Ducks' broadcast team, ensuring continuity and expert commentary for the newly adopted platforms.
Additionally, the Ducks' regional territory, which includes Orange, Los Angeles, Riverside, San Bernardino, San Diego, Imperial, Santa Barbara, and Ventura counties, as well as Hawaii, will benefit significantly from this move. Despite the team's large market area, the shift to free over-the-air broadcasts and a free streaming service ensures that every fan has the opportunity to engage with the Ducks, regardless of geographic limitations.
As the Anaheim Ducks venture into this new era of broadcasting, their focus remains clear: to provide accessible, high-quality viewing experiences across multiple platforms. By leveraging both traditional and innovative methods, the Ducks are set to strengthen their connection with fans, fostering a more inclusive and engaged community.