Comcast and Diamond Sports Group Reach New Carriage Deal
After enduring a protracted months-long blackout, Comcast customers will soon regain access to Bally Sports channels. This welcome resolution comes as part of a new carriage deal agreed upon between Comcast and Diamond Sports Group, ending a complex period marked by interrupted access to beloved local sports programming.
The renewed agreement is set to significantly impact fans of local MLB, NBA, and NHL teams, who have felt the absence of Bally Sports channels acutely since Diamond Sports Group pulled them off the air at the beginning of May. David Preschlack, CEO of Diamond Sports Group, underscored the importance of this development by stating, "Entering a new carriage agreement with Comcast, our third largest distributor, is a critical step forward in our restructuring effort, and we are pleased that fans will again be able to access broadcasts of their local teams through Xfinity."
Implications for Fans and Teams
Starting in August, fans will have the opportunity to view their favorite local teams once again. Xfinity customers who subscribe to the "Ultimate TV" package will be able to watch live, local MLB, NBA, and NHL games. This package, which comes with a substantial offering of sports content, is particularly attractive, considering subscribers will get a free three-month trial period before the additional $20 per month cost applies. However, fans need to upgrade to this package by August 30 to take advantage of the offering.
For teams and viewers in markets such as Atlanta, Minnesota, Detroit, Kansas City, Tampa Bay, and Miami, this live access is a significant win. Additionally, Bally Sports' streaming app provides an in-market viewing option for fans of the Marlins, Rays, Royals, and Tigers. However, fans of the Braves and Twins will need to use broadcast channels for their local game coverage.
Diamond Sports Group's Bankruptcy and Restructuring
As Diamond Sports Group navigates its way through bankruptcy proceedings under Chapter 11, the deal with Comcast represents a pivotal moment. "With certainty on our distribution, we are focused on finalizing an agreement with the NHL and resolving our ongoing negotiations with the NBA," Preschlack added, highlighting that securing these deals is vital with the basketball and hockey seasons fast approaching. Diamond Sports Group currently owns 15 regional sports networks under the Bally Sports banner and holds linear rights to 12 Major League Baseball teams, ensuring its substantial presence in the sports broadcasting landscape.
Despite operating under bankruptcy for the past 16 months, Diamond Sports Group aims to stabilize its business and continue its commitment to providing fans with a premier sports watching experience. The deal with Comcast, their third largest distributor, marks an essential step in this ongoing effort. Preschlack noted, "We are mindful that time is of the essence with basketball and hockey seasons fast approaching, and once agreements with our team and league partners are complete, we intend to move expeditiously to present a plan of reorganization to the court."
Future Impact and Next Steps
As the agreement takes effect, fans and sports communities look forward to restored access to local games and uninterrupted viewing experiences. Diamond Sports Group is now focused on finalizing agreements with the NHL and NBA, which will allow the company to present a robust plan of reorganization to the court. Their commitment to overcoming current challenges and ensuring seamless sports broadcasts remains apparent through these concerted efforts.
This new carriage agreement not only brings relief to frustrated fans but also signifies a critical advancement in Diamond Sports Group's restructuring journey. The forthcoming months will be crucial as Diamond Sports Group solidifies agreements with its partners and proceeds with its reorganization plans, promising to deliver excellent sports content to dedicated viewers.