Atlanta Hawks' Broadcast Returns to Peachtree TV
The Atlanta Hawks, an esteemed franchise in the NBA, are set to rekindle their relationship with Peachtree TV, marking a significant return after nearly three decades. Starting January 12, 2024, Peachtree TV is slated to broadcast every Friday night game for the remainder of the 2023-24 NBA season, with one exception. The channel will not air the game on March 8th but will instead showcase the matchup against New Orleans on March 10th.
A Nostalgic Partnership Renewed
In what can be seen as a homecoming, the Hawks games were once a staple on WPCH from 1972 until 1994 and on WANF from 1986 to 1993. This new arrangement brings back memories for long-time fans and introduces the team to a new generation of viewers. To celebrate this renewed partnership, the first two games will be simulcast live on both Peachtree TV and WANF, offering a wider audience the opportunity to engage with the Hawks' games.
Expanding Access to Hawks Games
Peachtree TV's coverage extends beyond traditional broadcasting, as live Hawks games will be accessible through major cable and satellite services, as well as various Gray TV stations across Georgia and Alabama. This multi-platform approach ensures that fans have numerous ways to follow their team, regardless of their preferred method of consumption.
Expert Commentary Team
The games will come to life with commentary by the seasoned Bally Sports Southeast production team, which includes basketball luminaries such as Dominique Wilkins, Bob Rathbun, and Tabitha Turner. Additionally, Baillie Burmaster, the Sports Director from WANF, will lend her expertise to the broadcasts, enriching the viewing experience with her insights.
Anticipated Matchups
The Hawks' schedule is packed with high-stakes encounters, featuring clashes with formidable opponents like the Miami Heat, Dallas Mavericks, Phoenix Suns, and Philadelphia 76ers. These matchups are sure to provide thrilling basketball action for fans tuning in on Friday nights.
Continued Support for Local Teams
Peachtree TV has demonstrated its commitment to local sports by broadcasting the College Park Skyhawks since 2019. The extension of their coverage to include the Atlanta Hawks further solidifies their role as a key broadcaster of basketball in the region.
Recent On-Court Struggles
The Hawks' recent performance, however, has been less than stellar. A notable loss to the Sacramento Kings was marked by a significant lead squandered in the second half. Key players Dejounte Murray and Bogdan Bogdanovic faced challenges, contributing a mere two and three points respectively after halftime. The team's shooting accuracy plummeted, with field goal percentages at 28.9 percent and a three-point success rate of only 21.7 percent in the latter part of the game.
Leadership Comments on the Partnership and Performance
Andrew Saltzman, an executive with the Hawks, expressed enthusiasm about the broadcast partnership, noting, "It provides fans a new, complimentary way to view the games." He extended his gratitude to Peachtree TV and Gray TV for the collaboration, emphasizing the benefits to the Hawks' local fan base. Erik Schrader echoed this sentiment, highlighting the potential for engaging new audiences and catering to long-time supporters, while also stressing the importance of making the games accessible to all fans.
On the topic of the team's performance, head coach Quin Snyder remarked on the need for "better execution and a collective approach," indicating a strategic pivot may be necessary. Clint Capela, one of the team's prominent figures, candidly spoke about the team's frustration and the urgent need for a tactical shift to regain their competitive edge.
As the Hawks navigate through the season, the return to Peachtree TV not only marks a significant moment in the franchise's history but also offers a promising avenue for fans to connect with the team. With expert commentary and broad accessibility, the stage is set for the Atlanta Hawks to captivate their audience, both on and off the court, as they strive to overcome recent setbacks and soar to new heights.